Projekts Workshop Presents: Brand Projekt

Every brand tells a story. Some whisper. Some shout. Some don’t even realize the story they’re telling.

Brand Projekt is where I take a step back and look closer, not just at how a brand shows up in the world, but what the message could look like in a newsletter. Each week, we pick a brand in the spotlight and ask: What are they saying? What are they really saying? And what could they be saying better?

It’s part analysis, part creative exercise. A space to explore what brand communication can be when it’s done with intention, clarity, and a little imagination.

If you're into strategy, storytelling, and the idea that newsletters should feel like the brand itself, you’ll want to follow along.